featured image from : instagram.com/beyonce

Beyoncé and Sir Philip Green today announce the creation of a 50/50 joint venture company, Parkwood TopShop Athletic Ltd. formed to produce a global athletic street-wear brand launching in Fall 2015.

The brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance. The global distribution platform will include TOPSHOP stores and topshop.com, with many existing and new partnerships also to be explored.

Sir Philip Green comments “Being partners with Beyoncé and her team who have the greatest creative energy and enthusiasm is inspiring for all of the team at TOPSHOP. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic street-wear in an inventive and exciting way.”

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