Having studied both foundation art&design and fashion photography&styling at London college of fashion Alice found fashion design a natural progression.

“If anything or anyone was an inspiration it has been my family and seeing their own success.”

Her brand Alice’s Boutique was initially very sexy and womanly but with each customer personalising designs to their personal specifications the designs can be as wild or tame as you want.

One of her favourite designers is Victoria Beckham due to her sophisticated, sexy and womanly collection Alice likes the way her clothing is classic with a modern edge.

When it comes to personal style Alice has never been one to follow a trend or put herself in a style bracket. “My style really reflects my mood and how I’m feeling that day”, she dresses for her proportions and recommends a skirt and crop top combination that she feels flatters all body shapes.

For those just starting out she believes that education is important and most of all its important to believe in what it is that you are doing.

Alice’s Boutique style tip: If you have a short hemline, keep the neckline higher.  Equally, if you have a low neckline, keep the hemline longer!

To get your Alice’s Boutique design visit www.alices-boutique.co.uk/