Marc Kinchen, and his new single ‘Lies’ feature in the global ad campaign for the new Jaguar F-PACE.
MK worked collaboratively alongside the Jaguar and was pivotal in the musical process for the campaign which includes his new single ‘Lies’ featuring British-Iranian singer-songwriter Raphaella, out now (29th January).
The 30-second TV ad is centered around different cast members interacting with their natural daily environments. MK appears in a studio setting giving a glimpse into the life of a multi-platinum selling record producer, DJ and record label owner.
MK’s appearance in the new F-PACE campaign marks the start of a new collaboration between Jaguar and Sony Music UK’s 4th Floor Creative, which aims to showcase talent and the importance of creativity.
I’ve always been a car guy, and love all aspects of design – I studied Architecture before I got into music – I’m excited for everyone to see the commercial, and to hear my new song.MK
‘Lies’ marks the second single in which MK and Raphaella have linked up, following their 2019 smash ‘One Night’ featuring fellow house don Sonny Fodera.