According to FACTS, a bi-annual survey of electronic music festival lineups compiled by Female:Pressure, the average percentage of female headliners internationally was just 19% in 2017 and that figure drops to a mere 11% in the UK.
Launched in 2017, SMIRNOFF Equalising Music is a 3-year, global initiative to escalate gender parity in the music industry by 2020 and effect serious, worldwide top-down change at industry level, with the help of a multi-million pound budget. Great strides were made in 2017 and the next 12 months are set to push the SMIRNOFF Equalising Music campaign even further, to continue to stimulate discussion and elevate female and female identifying talents into the positions they have rightfully earned.
Equalising Music heads into the second of its three year campaign with plans to push for gender equality on club and festival line-ups by 2020. There will be a brand new partnership with media & entertainment group Global, as well as a new mentorship programme that will search for the next generation of female and female-identifying DJs under the guidance of established international artists The Black Madonna, Artwork, Honey Dijon, Peggy Gou and Nastia. SMIRNOFF also continues its work with Equalising Music partners Spotify, Deltic and Live Nation, announcing a series of new initiatives for 2018.