Lana Del Ray is the new face of H&M, she is set to star in the autumn campaign as well as well a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck.
“We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice,” said H&M PR manager Chloe Bowers.
Photographed by Inez van Lamsweerde and Vinoodh Matadin we see Lana Del Ray in H&M clothing rocking her trademark retro style. We love the pastel hues and opulent jewellery.
