If you have ever stayed away from the shops because you can’t take being bombarded with information and stimulation then Selfridges has a ne concept that will appeal to you.
The No Noise shop will be introduced from the 7 January to end of February. The store wide concept “an initiative that goes beyond retail, the unique project invites you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.”
They are reintroducing their Silence Room – an idea first dreamed up in 1909 by Harry Gordon Selfridges. The Silence room will open on the 11th January, Designed by architect Alex Cochrane, this reincarnation of the Silence Room has an insulated inner-sanctum, shielded from the noise and human traffic of the store.
Some of the world’s most recognisable brands have taken the admirable step of removing their logos in our exclusive collection of de-branded products, available in the Quiet Shop.
